Microsoft Bing Social vs. Google Search Plus Your World: Showdown

The battle between Bing and Google is getting personal, with both search engines fighting to become more socially connected. Microsoft recently added social features to Bing in response to Google's January rollout of Search Plus Your World (SPYW). Both forays into social integration try to bring your friends and connections into your searches to help uncover references you might not find otherwise.

But Bing and Google are taking different routes to incorporate social features into search. Google is going heavy on Google+ and blending social content right into its results, while Bing says it wants to keep search results "pure" and cordon off its Facebook-focused social features to the sidebar. Read More